Wear Your Logo Blog

Why Use Promotional Clothing?

Posted on 07/06/17, filed under Fresh News | No Comments

Advertising gifts are a powerful marketing tool, and perhaps one of the most affordable for small to medium companies, since advertising campaigns entails high investment and costs. In this sense, promotional gifts, and particularly clothing as an advertising gift, become an effective and highly accessible advertising tool. Here are four of the main reasons why you should be considering promotional gift campaigns very soon:

1. Gifts are not appreciated as advertising

There is a wide variety of promotional gifts, but apart from that, corporate gifts are not perceived as intrusive advertising. When giving this type of product, the recipient automatically thinks of your brand in a positive way and will be more likely to remember you.

2. High visibility at low cost

Promotional gifts have a very high impact and visibility because of their constant exposure. Technological gadgets, watches, mugs, clothing etc. … are usually visible in the eyes of your customers. The number of exposures is very high compared to other types of advertising campaigns and much more economical too.

3. Positioning in mind

Well over three-quarters of those people who received an advertising gift were able to remember the name of the advertiser company. What does this mean? That the advertising campaign with promotional gifts is a success because of its greater impact on the audience.

4. Custom Details that Increase Impact

Personalised marketing is a reality, not a trend. Is it true that we all like to be called by our name? Personalised marketing is the ideal answer to satisfy the requirements of customers and users. In the current market, it is no use to sell without any differentiation in the target. The customer asks for customised products and personalised services capable of satisfying their needs at all levels.

 

Introducing Clothing as your Promotional Gift

But what are promotional gifts and in particular, clothing as an advertising gift? These are objects and garments that are ordered in a certain number of units and that are offered to the customers of a certain brand, as a service to the trust given.

One of the advantages of clothing as an advertising gift is its low cost, which makes it possible to be acquired in a large number of units and reach a high number of people who become potential customers of the brand that is advertised in these gifts.

In this sense, promotional gifts and within them, clothing, play a not insignificant role: to contribute to the loyalty of customers with which a company already has. They feel their confidence is rewarded; they will be satisfied with the brand and will return to it for future acquisitions.

 

Brand Strengthening

Promotional clothing also allows the strengthening of a certain brand or business by increasing its presence. Strategic garments such as short-sleeved shirts in the summer months have a great impact and the visibility of particular brand increases since it is not a mechanism that is exhibited in public and private places.

As for advice for those companies that want to opt for garments as promotional gifts, it is interesting to take into account the moment of gift delivery. This is an opportunity to update the information of the company and enhance the close relationship with the client.

Lastly, it is interesting to note that promotional clothing also benefits the target audience that not only receives a detail of part of the advertiser brand but is presented with a useful gift. This is always more effective than other methods of marketing and advertising, such as brochures or advertisements.

Clothes as an advertising gift are a very interesting element to take into account by companies that want to grow their businesses. The advantages they provide are clear and the investment is minimal in relation to the benefits they are going to get.

 

Why Choose Clothes?

Personalised clothes are a promotional gift that never disappoints. They are consistently a great success for promotional campaigns for many reasons, including the following:

Promotional clothes are liked the world over: They are timeless items that can be used by everyone: men, women and children. They offer comfort, style and warmth. They also offer a pleasant feeling that will be associated with your brand or product.

Customised clothes for marketing campaigns: Clothing is a perfect option for promotional gifts aimed at attracting customers, but also ideal for customer loyalty or gift to employees as an incentive.

Clothing that guarantees visibility: Custom clothing gets used very often by the general public, which will ensure that your logo or brand is visible to a large number of people. At the same time, they are resistant, so their durability is guaranteed, especially if the chosen brands have a guaranteed quality.

 

Promotional Clothing Examples

T-shirts:

These are perfect as a gift to employees. They are basic, economical and available in various colours and sizes, so they adapt to any circumstance. Just make sure that the name of the company appears in a tone that contrasts well with the colours of the garment so that it is well visible. These types of garments are also perfect to put a logo or a slogan for its wide display area, both on the front of the garment and on the reverse.

Hoodies:

The epitome of cool, and suitable for a wide age range, the hoodie has particular appeal if you are trying to attract younger customers, as it is an eminently sporting item. If you want to promote a clothing store among a teen audience, it would be the perfect garment.

Zipped Sweatshirts:

Ideal to promote a business in a number of different events, these types of garments can be removed and put back on with ease. Perhaps more commonly associated with sport or leisure activities, this kind of promotional clothing will cause more people to want to carry it with them during exercise or hobbies.

Polo tops:

These types of garments are very suitable to give away in certain professional environments since they are elegant as well as practical. If you want to promote your business by offering these types of personalised sweatshirts in a golf competition, for example, you will triumph for sure.

Hats:

The advantages of the hat as a promotional item are well-known: practical, affordable, models for all ages, for men and women, wide areas for brand marking, can be worn all year round in different varieties etc. The placement of the support in the human body is also an element to take into

account. The first thing we look at when we enter into conversation with someone is the face, and the hat, being in such close proximity to the face, will become an immediate message.

How Promotional Clothing Can Help Market Your Business

Posted on 17/05/17, filed under Fresh News | No Comments

Branded Uniforms

Using promotional Clothing these days is a marketing method that is widely used by businesses and other companies for their advertising activities. The main reason as to why these items are chosen to be used as marketing tools despite the fact that almost all businesses are already using this method is that it has been proven effective and reliable. One of the most prevalent promotional items these days is Promotional Clothing.

These are usually plain clothes and other garments that are printed with the company logo. This transforms them into something that can be donned by anyone in the public providing free business advertisement. There are a lot of choices when it comes to promotional clothing and these can be designed according to the business owners' preferences. Usually, the first thing that comes to mind regarding promotional clothing are those thin, plain white t-shirts that are printed with the company's logo and marketing message which is handed out as a souvenir. But thanks to the advancement of technology, developments are progressing to create quality textures and fabrics that will change people's mindset on these products.

Furthermore, because of how every business wants to be unique, different categories of clothing are made, so the possibilities have become more extensive as far as the design is concerned. Some are even willing to pay more just to get make their designs far more attractive than their competitors.

Promotional clothing is a popular branding tool that can be used successfully with any business. Done correctly, this type of clothing will drastically change the way others see yours.

The Benefits of Branding with Promotional Clothing

Promotional clothing can be used in a variety of ways, each with distinct benefits. If you use branded clothing as a work uniform in a public store front, the benefits include:

  • A professional-looking atmosphere
  • Staff who are instantly recognisable and thus easy to ask for help
  • Clothing that further expands upon the theme of the business (tops give a sporty look to an athletic shop, polos lend an air of professionalism to an office supply shop, etc.)

If you use promotional clothing to identify your employees at a trade show, convention, seminar, or other professional gathering, you can cash in on these benefits:

  • Other businesses will be able to identify your staff easily. When they present themselves well, others will instantly be impressed with the way your company presents itself.
  • Visitors to a trade show will be able to recognise your staff, even away from the stand.
  • Branded clothing provides a conversation starter that's centred around your business and gets the word out about your company.

If you give out promotional clothing as a prize for high performance within the company, you'll enjoy a different set of benefits including:

  • An opportunity for the employee to talk about his or her job when the clothing sparks conversation
  • A sense of pride for the employee who enjoys wearing the well-designed garment
  • An incentive for others to step up and strive for these same high-quality prizes

How to Brand Your Business with Promotional Clothing

When you're choosing promotional clothing for your company, it's important to give these garments a lot of thought. Don't just slap your logo on the back or a t-shirt or the corner of polo without taking the time to consider the options. The clothing needs to be well suited to both the company and the purpose of the shirt.

Here are some questions to ask yourself when you're designing promotional clothing for branding your company.

  • Will this shirt be worn daily or occasionally? Company uniforms for daily wear need to be durable and easy to clean. Don't choose something high end that needs to be dry cleaned.
  • What image do you want your company to present? If you want to appear edgy and trendy, a t-shirt with graffiti-style letting, bright colours, and modern artwork may work very well. When you want to present a more professional image, a simple logo and neutral-coloured shirt may be better.
  • What colours and designs are associated with your company? If your logo features black, yellow, and red, you should not order promotional clothing in purple and green. People won't recognise your shirts as belonging to the company and you'll only confuse the image that you've worked so hard to build.

One great way to use promotional clothing is in the form of an employee uniform. Any company with a public shop front should have matching uniforms for employees. If your shop has a more eclectic feel, consider offering your employees two or three designs to choose from, so the clothing is somewhat personalised, but still easily recognisable.

Matching clothing is also important when your employees are on the road. Participating in a golf tournament, 5K run, or another charity event is a great way to give back to the community. Make sure your team has matching t-shirts, polos, or other sports attire so they're recognisable.

This customised clothing makes its way to the top of the trend thanks to the consumers. A lot of people these days are into wearing shirts that have a business name either printed or embroidered on them because it makes them feel like they are closely related to the company. In addition to that, because of the designs that most businesses are using these days, the colours and trendy fashion slowly creeps its way to the top of the fashion industry.

As long as you have the will to create an innovative design for your promotional clothing, you will certainly be able to get your target market to wear your merchandise and proudly advertise your

A history of chef uniforms

Posted on 11/03/17, filed under Fresh News | No Comments

Chefs UniformsIt is all about pride. If you’ve got it in your profession, you’ll have it inside your uniform, no matter your path in life. With the Chef’s uniform, there’s more at stake than just ensuring that your uniform is white and clean. A dignified look aids in generating a feeling of effectiveness. When you don the jacket, toque, trousers, apron and necktie, you’re continuing centuries-old traditions. There are several apocryphal stories about the source of the chef’s uniform, so here are some of the most popular.

  • The Hat or Toque            

The Chef’s toque or hat goes back to primordial times. Thousands of years ago in Assyria, the act of poisoning was a common technique for a person to rid himself of adversaries. Aware of this problem, Assyrian royalty carefully choose their cooks. They were allowed to wear a crown of a comparable shape to the royal family retaining them, although made of fabric and lacking jewels.

Chef Boucher, Careme’s tutor, who prepared meals for the Prince of Talleyrand, maintained that everyone in his kitchen put on a white toque for hygienic reasons. It kept hair out of the food while absorbing most of the moisture from an inflamed brow. The column of air within the Chef’s hat retained a calmness of head inside a hot kitchen. Well ahead, Chef Marie-Antoine Careme felt that each workstation and rank within the kitchen ought to have different height hat. The chef, existing as the head of the kitchen, dressed in the loftiest hat. There was a rumour that Careme’s hat was about 18 inches tall and needed to be secured to keep it upright.

Likewise pleats, are immersed in their own fascinating history. Their foundation arose from the notion that the more knowledge a chef possessed the more pleats they have on their hat. A pleat might indicate a recipe or technique he had become skilled at. At a time, a chef had one hundred pleats in his hat to show the hundred different ways he could prepare eggs. Today, chef hats do not hold so many pleats, but still they show a chef’s experience level.

  • The Jacket

The dual breasted chefsjacket was depicted in Marie-Antoine Careme’s 1822 diagram and was trending by the year 1878. The merit of these exclusive wide-flapped jackets was that should the front of the jacket turn out to be soiled, then the flaps could be overturned with the dirty one concealed behind, to create a better look. Therefore, the Chef could wear an unsoiled jacket for twice as long. To add to this, there were two layers of defence from splashes, spills, steam and heat.

  • The Trousers

A Chef’s trouser possesses a small chequered design that’s useful in disguising the unavoidable stains, which develop while operational.

This is worn on top of the jacket and around the midsection to safeguard the uniform and the Chef.

  • The Necktie

This serves the same aim to a uniform as a tie does to a business suit, and is tied in the same technique. Initially, when kitchens were insufferably hot, the necktie caught and immersed facial perspiration.

  • The Shoes

High-quality, protective and supportive footwear is an often unnoticed part of the uniform, but also a very vital part, a fact to which anybody who stands all day can confirm.

If you walk into a kitchen with a bright, spotless uniform, it’s not only a measure of your outward appearance alongside your skills and profession too, but it’s also a matter of health for your clients. By respecting the history of this fabulous uniform, you have shown that you’re a member of a team and a practitioner of a noble and ancient craft.