Olympic logos in recent times

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olympic ringsLogos for events come and go all through history. That brief window of time however, provides designers with a great opportunity to contribute to a precise moment in place and time. For the Olympics, that instant—that logo—lives eternally to describe a two-week display of sport. The way that moment was defined, even right from the early 1900s in Paris to a colour-rich logo in the 1960s and ‘70s right into the present era and Rio de Janeiro have greatly varied.
What the Olympic logo gets right is that it can always discover that ‘hook-in’ that describes the traditions of that time. They regularly hit their mark with regards to being goal focused.
Even as the new crop of Olympic logo designs has fallen on leaner times, there is some hope with what we will find in Rio, with the powerful script letters from Dalton Maag that means dimensionality and a variety of cool colours.
I believe when we consider it in four years, it would have aged well. Though it is stylish, it is not by appearing too trendy.
The history has been changed. Even these days, logos come as part of a bigger design plan. Over a century ago there was not even a logo, as a poster would define the day in 1896’s beginning of the contemporary Olympics. 
Even as Paris has helped to give life to an Olympic blueprint with games both in 1900 and 1924, logos began to take shape in the early 1900s even as early as the games in Lake Placid’s in 1932. And whilst we can all be thankful for the blue splash in the 1952 Helsinki logo, it was 1960’s logo of the Squaw Valley that actually began to give definition to a modern design. The Squaw Valley game was very elegant and the Olympic logo at the time captures this genuine sense of place and the majority of the lofty goals the movement of the Olympics seek for. Thereafter, we were left with flatness as they are often deemed generic and safe.
Mexico City’s logo of 1968, probably the most loved Olympic logo in the design society for its lively appearance, which sets off each sport with their personalised logo, was a reminder of what Squaw Valley had carried out before it and an indication of what Munich did in four years later.
The Olympic appearance is about coming down to a real beautiful icon that can offer design to a whole region.
For things that happen every four years and go away, there appears to be a way to talk to the world and bond with a specific location. As a matter of fact, there is a way to have a modern take and preserve those personas.
Of a truth, there is power in the global stage. And the Olympic rings have meaning. Those items need to have a sense of contemporary culture attached to them, a modern take on a city. A moment in time designed boldly in the time it sits, of which Rio appear to have pulled off.

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