The right answer depends on the garment, artwork and how the clothing will be used. This guide is a starting point; for an order-specific recommendation, send us your requirements.
Left chest
The left chest is the classic workwear logo position because it stays visible, looks professional and works across polos, shirts, fleeces, jackets and many uniforms. It is especially suited to embroidery.
Right chest
The right chest can work for a name, role, secondary mark or accreditation while keeping the main brand on the left. Avoid creating a cluttered front with too many competing elements.
Back
The back is useful when visibility at a distance matters. Larger printed logos, website addresses and service messages can work well here, particularly on T-shirts, hoodies, jackets and site clothing.
Sleeves
Sleeves are useful for a compact secondary logo, partner mark or detail, but they should not carry information that needs to be read quickly. Placement can also vary depending on garment construction.
Names and job roles
Names and roles can be useful in customer-facing teams, hospitality, education and healthcare-style settings. Keep the typography legible and consistent, and choose a position that does not compete with the main company logo.
Need help with your own order?
Send your logo, rough quantities, deadline and the type of clothing you need. We can help you choose a practical route, or you can browse the online catalogue if you already know what you want.
